Team portraits shoot by me in a

Jersey City studio in 2023.

Prawdzik Properties Case Study

Role: Marketing Director Duration: 2020 to 2024

Achievement Summary:

At Prawdzik Properties, I built the marketing department from the ground up, developing the company’s first comprehensive marketing strategy and leading a full rebranding effort. This contributed to a 65% increase in website traffic within the first year. I also implemented a CRM system to manage over 1,000 leads and streamlined processes to improve lead tracking. On the creative side, I grew the company’s social media presence to over 12,000 followers and generating $2.5M in revenue from Instagram in 2023. Additionally, I played a key role in launching two websites—Prawdzik Properties and Prawdzik Buys Houses—which attracted 35,000+ visitors annually and generated over 200 property seller leads in 2024.

Social Media Strategy

Project Description and Goals:

  • Increase Prawdzik Properties’s reach by growing the brand’s social media following and leveraged social media as a communication channel to build brand loyalty and expand the company’s reach.

Creative Process and Strategy:

  • Capture high quality videos and photos of projects to highlight the final designs and quality of the work to potential clients.

  • Encourage engagement by creating interactive posts like polls, Q&A sessions, and contests to spark conversations and drive participation.

  • Humanize the brand by sharing the company’s story, highlighted team members, and promoted company updates, awards, and community involvements/donations.

All of the Prawdzik Properties content was filmed, edited and published by me

Home Tour Video in Westfield, New Jersey

Home Tour Video in Montclair, New Jersey

Home Tour Video in Fanwood, New Jersey

Favorite Moments With Team Prawdzik

For additional photo and video content, visit our Videography and Photography page

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